Did you know that Knowing your niche greatly improves your marketing efforts?
Finding a niche is important for Micro biz prenuers and small business owners who want to not only create a steady stream of revenue but also establish a loyal audience.
Studies show that a solid market niche helps to ensure that a particular group of customers will want to buy from your business, instead of going to the competition.
What is a niche? A niche is a specialism that caters to a certain market or group of people. If we relate this to business the oxford dictionary definition is as follows
“A specialized segment of the market for a particular kind of product or service.”
Having a niche is important because if you try to cater to everyone your overall marketing and message won’t speak to anyone.
In other words I like to say if you try to sell to everyone you will sell to no-one!
Your niche can also be linked to who your ideal client is. So, it’s important you have a targeted niche market and speak to a customer or client in a certain way which they can really relate to.
three specific reasons about why it’s important to have a niche in your business
1. Stand out – By having a niche you are memorable and are far more likely to be remembered. Without a niche people are likely to forget you and your business.
- Ideal client – Having an ideal client is a key part of having a niche. By having a niche, you can speak directly to your ideal client. This communication is important in helping you attract people into your business.
- Specialize in a specific area – By having a niche you have a specialist area that you cater for with your offerings and services. You may know of similar businesses or competitors. work on the first two elements above 1. standing out 2. ideal client. Your unique selling points will show in your brand and overall mission statement and values.Remember if you don’t know who you are selling to, you will sell to no one!
A niche is a unique way to make an impact on the people you really want to help. Standing out and specializing in your zone of genius makes a lot of difference to the customers and clients who want to sign up with you. Your ideal client is important for your business because without one you won’t have a business.
“Having a niche is a passport to your success”
Remember, try not to complicate your niche, keep it simple and more importantly make sure you do the necessary research to help give your customers what they really want!
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