The Problem with Being a Latina in Business: A conversation about the unique challenges of being a Latina in business.
The problem isn’t that we no longer see Latino or Latina faces (however exoticized) in mainstream media. The problem isn’t that we have yet to hear about a successful Latino-owned business on Shark Tank or read about them in Forbes.
The problem, simply put, is a lack of representation. That is what business owners, journalists, coaches, mentors, and the public need to know: We Latinas are here, and we are making waves. Although there are unique challenges involved in running a business as a Latina (and there are many!), every entrepreneur faces these problems.
Being a woman in a man’s world is tough no matter who you are. If you’re a Latina entrepreneur, finding your tribe is key. But think about this It’s okay to have a network of people who support and love you, but these peeps are NOT your tribe.
They aren’t going to drive your success. You need that positive energy from like-minded Latina entrepreneurs who get it. Learning from those who have come before you is key! Let’s take a look at some key questions that as a Latina coach I get asked all the time:
Section 1: How to connect with other Latinas in business?
Section 2: Where can you find other Latina entrepreneurs?
Section 3: What are ways you can “in-vite” others into your business tribe?
Let’s get to it. How to connect with other Latinas in business?
The top key is to find the right mentor. Coach up as I would say look for a Latina Coach that has been where you are. Find Latina coaches that like myself want to leave a legacy of leaders behind them.
You can also attend networking events. Build your personal brand. Reach out to other Latinas on social media. Don’t be afraid to share your story and struggles with other Latinas who can relate.
Find topics that other Latinas can relate to and blog or post about those. EXAMPLE: The key to overcoming cultural and language barriers is connection. Takeaway: Mentors help you avoid mistakes, grow and keep your business moving in the right direction.
Where can you find other Latina entrepreneurs? Reach out to other Latinas on social media. Amplify your message on social media. Making the most of social media for finding your tribe will be the key to continue growing.
What are ways you can “in-vite” others into your business tribe? So how can you in-vite others into your business? In the same way, you feel welcomed into your tribe.
1: The Zoom Party Invitation
2: The Coaching Call Invitation
3: The Team Meeting (for teams, obviously) Invitation
4: The Course/Membership Invitation
5: The Networking Event Takeaway: Everyone loves a good celebration and an invitation has a person’s name on it.
Start celebrating everyone who joins your tribe and they will join! This blog highlights some of the challenges I faced in the early stages of my career, and how I overcame those challenges.
I hope this inspires young Latinas to continue pushing forward and reaching for their goals. And for readers who are not Latinas, I hope it provokes a more insightful look at our unique struggles and how as a collective we can bring value to the marketplace.
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